The blogosphere has been abuzz lately over the new JJ Abrams produced movie trailer currently running before Transformers in theatres. In a rare and unprecedented move, the trailer presented no title for the movie, only showing a release date of January 18, 2008. However it is known that production crews are referring to the movie as “Cloverfield”.

The trailer is as shocking as it is mysterious, beginning with Manhattan revelers at a going away party and ending with some sort of massive explosion levelling skyscrapers and actually beheading the statue of liberty. There are many theories about what the movie is about, some suggest an alien attack, others believe it may be some sort of sea monster or even a continuation of the JJ Abrams produced series, Lost.

Whatever the case, JJ Abrams and company are already mounting quite a successful viral marketing campaign that has many scratching their heads. It has been reported that slusho.jp is one incognito site connected to the movie with more predicted to be on the way. Members of the marketing and advertising industry are already praising this campaign for its cleverness are no doubt interested to see if this unique campaign will translate into dollars at the box office.