Live Earth was a 24-hour, 7-continent concert series that took place on 7/7/07. The concert series brought together more than 100 music artists and 2 billion people in hopes of generating a global environmental movement. The eight official concerts took place in New York, London, Sydney, Tokyo, Shanghai, Rio de Janeiro, Johannesburg and Hamburg.

What was unique about Live Earth was the unprecedented global media structure which covered all media platforms from TV, to radio, to Internet and wireless channels. By 3 p.m. EDT, MSN had received a total of more than 10 million video streams and Live Earth could claim the most simultaneous viewers of any online concert ever. Yet 7/7/07 should prove just beginning for Live Earth; on-demand footage of all performances, artist interviews, and backstage footage remain available from the eight official concerts at LiveEarth.MSN.com for the next several weeks.

Those involved in the production of the Live Earth Concerts desire to create an impact beyond typical entertainment; the end goal is to create an engaged, environmentally aware global audience. Kevin Wall, founder and producer of Live Earth contends:

“By providing the opportunity to view the shows in their entirety online, coupled with our unique solutions campaign we’re able to communicate this message on a mass-scale in a way that engages people and inspires them to act.”