We recently created a video tour of www.everyzing.com to give users an overview of the site. You can watch the video here or in the Zing Index on EveryZing’s home page.

Check out the following interview with EveryZing CEO, Tom Wilde by Social Media’s J.D. Lasica as he discusses the new positioning of EveryZing and the benefits of our new and improved offerings.

Social Media is a pretty cool site that delves into the dealings of the web 2.0 atmosphere and its impact on the internet as a whole. Give it a spin for fresh podcasts, blog postings and informative news.

If the new iPhone is not enough to satisfy your inner gadget-geek, you may be in need of the OLED screen video watch just reviewed on boston.com. The main draw of this watch is its capability to play full color videos on its 1.5 inch screen at 128 x 128 pixel resolution. As we have come to expect so much more from our technological devices, the watch also tries to entice consumers with its other “faces”–as mp3 player, digital image display, and personal voice recorder.

I don’t think I will rush out to buy one, if only for fear of the kinds of situations such a watch could put me in. How would I keep myself from trying to watch wrist-videos while walking to work? And if I went to check the time mid-conversation, how would I resist the urge to catch up on my favorite show?

But for those of you who can imagine nothing better than having video available at a turn of your wrist, this is most certainly the gadget for you!

Of course you’ve heard all the hoopla over Apple’s upcomming release of their new iPhone, but the question remains whether or not they’ll have the tech specs to back it up, i.e. battery life etc. Take a look at the new phone’s specs and preview the new ad for the phone:

Two weeks ago NBC and Arby’s restaurant announced the launch of their new site www.lunchbreakshow.com. This site is one of the recently proliferating ventures seeking to bring together traditional TV and the Internet. NBC’s approach uniquely targets the nearly 60% of United States office workers who spend their lunch breaks at their desks, according to a study by Kelton Research. Office workers also make up a relatively affluent target group and are therefore potentially valuable customers to advertisers who take advantage of Web sites that entice workers on the job.

This past week’s Advertising Age article entitled: “NBC Wants ‘SNL’ to Be Part of Your Lunch Break” places thelunchbreakshow.com at the intersection of online video and prime time TV–a new media frontier. As the popularity of Web video grows, so too does the amount of high quality content available to users on the Internet. Networks such as NBC then undertake the task of reshaping their product just enough so that it retains its “prime time” quality while attracting consumers with the clever, pithy content they want to email to friends and coworkers. NBC Universal’s chief digital officer George Kliavkoff expects the site to have a relatively slow start and “grow through word-of-mouth,” which for Web video translates into the viral spread of video deemed worthy of a user’s extra seconds spent clicking the “email to a friend” button.

Some of the adjustments necessary for translating network TV-programming to Web video involve editing and shortening to create clips suitable for online consumption. Others, like the “boss button”–which fills a user’s computer screen with a spreadsheet at the panicked click of the mouse–acknowledge that enticing office workers to “play” while at work is somewhat risky business.

Yet NBC and other networks believe that for workers glued to computer screens 8 or more hours a day, the risk of their boss catching them enjoying some of that screen time as they finish their Arby’s sandwich is one they are willing to take.

We have a new name and a new look! EveryZing.

The new name reflects an expansion of our services as we’ve rapidly added all kinds of online audio and video in addition to our catalog of podcasts.

The new site also highlights EveryZing’s unique ability to aid discovery, improve consumption, and increase targeted advertising opportunities of audio and video content for online content producers and publishers.

• We’ve introduced Channels so users can now search or browse to find topics of interest.
• We’ve expanded the text and the text snippets next to the Player so users can navigate within a single piece of media to pinpoint the exact location of a topic or key terms.

Give it a go and let us know what you think.

This week marked the 11th annual Webby Awards, presented by The International Academy of Digital Arts and Sciences (IADAS). With 550 members consisting of Web experts, business figures, visionaries and creative celebrities, the IADAS presents awards in myriad categories to honor excellence on the Internet. As The Wall Street Journal describes, the Webbys “Celebrate sites that pave important paths to the internet’s next phase.”

This year saw the addition of Online Film & Video Awards, evidence of the recent explosion of video on the Web. The Webby Awards have certainly evolved since their inception in 1996, and the changes reflect “the tremendous growth of the Internet as a tool for business and everyday lives,” as the Webby Awards site states.

The Hollywood Reporter’s article, “Webby Awards celebrate original content” points out the distinct situation for ambitious content creators as they work to balance monetizing and maintaining control of their product online. For the Web is a unique realm in which content producers can “retain a greater control over their product than almost any artist-distribution combination in the industry.”

Yet Web popularity does not automatically translate into profit. While Webby Awards and praise are well and good, content creators are still looking for simple solutions to the question of online monetization. Webby’s executive director David-Michel Davies believes that the relative novelty of online video coupled with producers’ desire to turn a profit will create “a massive transformation in how content is created and consumed.”

Check out the Webby Winner’s Gallery for a glimpse into the Webby Awards 2007.

The Kelsey Group has recently put out a new report, “Online Video: A New Local Advertising Paradigm.” This report is the latest in the Kelsey Group’s User View study—a study that tracks user behavior, with a focus on the shifting consumer usage of traditional and online information sources to find local businesses. One of the more significant findings in the study is that nearly 60% of adult consumers say they watch online video and more than half of these users engage in a repose activity–they visit a Web site, go to a physical location or make a related purchase. This high level of consumer activity in response to online video makes it a good medium for small businesses, particularly when compared with other forms of online performance-based marketing such as pay-per-click.

“Online Video: A New Local Advertising Paradigm” suggests that video advertising combines the “traditional strengths of pull-based directional marketing, the Internet’s targeting capabilities, and the emotional and dramatic power of television.” PR Newswire adds that, given what we know about the demographics of broadband users, the online audience these ads reach have a high likelihood of being well-educated, affluent and as such, “more likely to engage in pull-based content retrieval.” Yet companies and advertisers are still experimenting when it come to online video. Michael Boland of the Kelsey Group contends:

Content generation, licensing, search and monetization all represent big question marks in the embryonic market sector, and we are in a “wild west” phase of experimentation on all fronts.

The Kelsey Group report concludes that while challenges remain and, presumably, some benefits are not yet evident, “online video shows the potential to be a considerably powerful medium and the next must-have format in local directional advertising.”