Creating and posting video to the internet just got a little easier. Pure Digital, the same firm that’s responsible for those disposable digital cameras you find at the convenience store, just launched their newest product Flip Video. The pocket-sized camcorder will be available at various tech retail locations and aims to make it easier for people to capture video with the aim of placing it on your website, Youtube or MySpace.

On why he feels there is a need for such a device in the market, Pure Digital CEO Jonathan Kaplan notes:

“There is so much pent-up demand for capturing and sharing video. But the challenge is that there is no great, easy way to get video up on YouTube”.

Kaplan feels that his Flip Video will fill this need for easier to use and less expensive tools which will enable greater expansion of the user-generated market and increase the number of video posts:

“The user-generated content mainly comes from Webcams, cell phones and digital still cameras. There is no simple, affordable device to capture video so we decided to address that.”

The device starts at $119 for 30 minutes of video capacity and has a model that retails for $149 which holds 60 minutes of video.
Pay close attention as more of these devices hit the market. It will be interesting to see just how small, easy to use, and inexpensive they will become.