An interesting report recently emerged from the research firm Broadband Directions which claims the big TV networks aren’t adapting quickly enough to the internet in regards to offering broadband video service.

The report claims large file sharing sites are the true innovators here and the TV players really should be paying closer attention. Specifically, interactivity of content was one area the report saw huge discrepancies between the two. The users of file-sharing sites such as YouTube, Metacafe, and PodZinger are encouraged to share files with friends via links and email and embed files on their own profile pages or websites. Researches on the study typically found network sites only offering the ability to email files but were even quick to call this feature “sub-optimal”.

So what’s the solution?

As mentioned in an earlier post, CBS is one network touting their commitment to online broadband service through their partnerships with specialized technology providers. These providers are a who’s who of the Web 2.0 set, which get ease of use, interactivity, and the importance of open sharing capabilities as much as the big networks get creating ad revenue and producing high-quality content for mass-consumption. It’s too early yet to determine the compatibility of these new partnerships, but nobody doubts a successful marriage of their strengths will pay off in dividends.