One of my colleagues recently shared with me a news article from the WSJ that puts into perspective how the internet, once again, creates a level-playing field for advertisers that want to reach the much desired Super Bowl viewer demographic without the need to take a second mortgage on your home to pay for the ad.

Which Super Bowl Ad do you think is the funniest?
Online web destinations like AOL, iFilm, USAtoday.com and Yahoo have taken Super Bowl commercials and created mini-websites that let online users view the Super Bowl ads, and vote for the one they think is the funniest or most memorable. If you stop to think for a moment, the likelihood that a person who watched the Super Bowl and missed an ad either because the hamburgers on the grill were catching on fire, or because the Pizza delivery guy arrived just at the moment the ad was about to be played, is actually pretty high. Thanks to the Web, these individuals will have a second chance to view the Super Bowl ads, and in the process, generate millions of online ad impressions that are ready to be filled with ads. As an advertiser who wants to reach the Super Bowl audience, but does not have the cash to dish out $2.6 million dollars for a 30 second spot (that’s what CBS is charging on Super Bowl XLI,) you can tap into the aftermarket. This is the golden opportunity you’ve been waiting for!

On the Web, the Super Bowls ads undergo a transformation, a virtual one at least, in that they go from being a 30 second spot and transform into online content that can be viewed and shared with millions of people online. So to think that you’ll be advertising on an advertisement is the wrong way to look at it. It is an opportunity that only comes once a year, and the best time to get into it is right after the big game has taken place, and a new team has been crowned as the champ of America’s newest and greatest past-time.