Fri 26 Jan 2007
Report from the “Video Podcasting, Is it For You” event at the MIT Enterprise Forum
Posted at 6:44 pm by Barbara Loonam under Podcasting , Digital Media , AdvertisingPodZInger’s own Jeff Baer, attended and was a presenter at this event held February 24th. Jeff is manager of co-brand and advertising solutions for PodZinger and an MIT alum.
This from Jeff:
“Last nights’ event, ‘Video Podcasting, Is it For You?’, at MIT was a lot fun…great group of folks in that are members of the “Software and Advanced Computing” group of the MIT Enterprise forum of Cambridge.
Steve Garfield (Rocketboom and http://stevegarfield.com), Peter Marx (audio and video production consultant to legal and education industries), and yours truly each presented our businesses with respect to the topic of the night “Video Podcasting: Is it for you?”
Steve talked about blogging as a pre-cursor to VLog’s, and demonstrated just how easy it is to do this live for the group. Using his digital camera, Mac, and a network connection, he added a video clip of the event to his Vlog.
Some very good questions were raised with lively discussions, including:
What is the difference between YouTube and Video Podcasting
Digital rights…how can I protect content that I create to share?
Does anyone offer “video search” based on image recognition?
Who pays for the hosting (in the case of blip.tv, not the content creator!)
And an interesting one.. Isn’t the name “PodZinger” denote podcasting, when in reality you work with all multimedia?
Discussion revolved around new information technology as liberating for the human race e.g. printing press, radio, tv, internet, etc. The rapid rate of current technological change ultimately enables the masses to create and consume media. That in turn drives more “freely available” information to the consumer that is in fact paid for through advertising. Much of the debate came from the type of advertising - pre-roll, sponsorship, prodcut placement, combinations of these, etc. and what will be the most effective for the consumer and the advertiser. One thing I think we can agree on is that these are early days for online video and ways to monetize it. Hang on! It’s going to be one heck of a ride!”
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