A lot of exciting news has come out of the Consumer Electronics Show (CES) this week in Vegas, including news on the iphone, ehome, and the 102 inch plasma TV. However, equally interesting are the advancements we’re seeing as big media companies partner with technology partners in an attempt to deliver their content to an audience that is becoming as or more comfortable in front of their computer as they are in front of their tv.

One company making good headway in this regard is CBS. In his keynote address at CES, CBS President Les Moonves highlighted such technology partners as YouTube and Sling Media. YouTube currently hosts some CBS content and is using the relationship to attract more of the highly coveted 18-34yo market. Sling Media is developing technology that will allow CBS online visitors to share snippets of video with other users instead of sending an entire file. And not to toot our horn, but PodZinger was also mentioned alongside these companies.

To wrap up his address, Moonves had this to say about the merging of big media and technology companies,

“Anything is possible,” Moonves said. “Audiences know that, content people know that, and innovators in the digital space know that. In the weeks and months to come, we’ll have a lot more news on how we’ll be working with the interactive community in ways both big and small,”

Pretty exciting stuff!