It’s digg’s second birthday and with that, it launched several new features, including a section dedicated solely to pocasts. The new feature allows you to digg either a particular podcast series or individual episodes of the podcast and also lists the most popular episodes according to the number of diggs.

Digg, a community driven site, started out two years ago with mostly breaking news content. With that success, digg is starting to branch out to more content-rich media like video and podcast. Community voting has been proven to be a highly successful model in creating buzz around breaking news and for digg to start branching out to video and podcasts is a sure sign that the online video industry will have a strong stand in the next stage of online media.

Om Malik of NewTeeVee writes,

“Digg is the latest social web filter to embrace video aggressively. A few days ago, StumbleUpon added video stumbling to its offering. As more and more video moves online, finding the good stuff is going to become harder and harder.”

Malik is right. There are ton of rich media online now that is waiting to be discovered. Digg has categorized the podcasts in different categories and the top “diggs” are already populated by already highly popular podcasts. Like some of the other smaller news item, you still need to do a lot of digging to find a less popular podcast with similarly “good stuff” as mentioned by Malik. We’ll just have to wait and see if the community will be able to turn that around and use digg as a platform to “dig out” other great content in the podcasting world.