David Hallerman, senior analyst from market research firm eMarketer, recently published a report on the Internet Video Audience. In the report, Hallerman covers the number of Internet video viewers, audience demographics and how people watch video online. For advertisers and content creators this information is invaluable, as consumers can now watch TV or other videos through YouTube or DVRs without the interruption of advertising.

In the beginning of the report Hallerman poses the question, “Can Internet video ads be as effective, or even more effective, than TV commercials?” It is obvious that here at PodZinger we think the answer to that question is a resounding yes.

Some of PodZinger’s recent market research findings are cited in the report, including what video content consumers watched the most. To see all of PodZinger’s findings in detail, visit the November 20 posting, “Market Research on Online Advertising.”

If you’re interested in reading more of Hallerman’s Internet Video Audience report, you can buy it online at: http://www.emarketer.com/SiteSearch.aspx?arg=Internet+video+audience.