Last week, Leo Larporte announced on his blog that he launched a new advertising network for his TWiT podcasts. His first two sponsors are already big names – Dell and Visa.

The ads have started running at the beginning of all the podcasts and there have been considerably more mentions of Dell and Visa in the podcasts. For example, in one of the episodes of the Daily Giz Wiz show, Leo and Dick talk about the Excalibur Motorized Pool Lounger and Leo chimes in to say how he usually uses his Visa card to make his purchases online because it’s the safest way to buy online.

Check out the Visa’s and Dell’s mentions in the shows with PodZinger’s search.

There have been a lot of mixed responses by the listeners. Although some complain that big advertisers might affect content, most listeners understand that advertising will help finance the production of the podcasts and for podcasters to devote more time and efforts for the content. We have our thoughts on the best ways to insert advertising in audio and video content, and will tell you more about them soon!