In the Wall Street Journal today, editor William Bulkeley wrote an article entitled, “Surfing the Internet for Spoken Words:  New Technology Allows Searchers to Scour Online Audio, Video to Target Advertising,” and included PodZinger as one of the leading industry experts.  The article explores how online audio and video search engines are becoming a tapped resource for targeted advertising. 

“Audio and video have been a black space that cannot be discovered by traditional search engines,” Bulkeley quotes our CEO Alex Laats saying.    

Bulkeley discusses that, similar to targeted advertising with text-based searches such as Google and Yahoo!, PodZinger is utilizing viewers’ key word searches to enable advertisers to create relevant ads that are specifically tied to those queries.

Watching television as a little girl, I remember thinking how cool it was that no matter what show I watched, there were always commercials for my favorite toys.  It took me a few years to realize that that was just targeted advertising.  Boy, it’s amazing how far technology and advertising have come since then!