About 70% of the time that we talk to reporters about PodZinger and podcasts, they assume that podcasts are all about news and technology. So we ask them, “what are you interested in?”.

For the San Francisco music critic it was “electronic music”,
For the mid-west search engine journalist, it was “bass fishing”,
For the Boston-based new technology reporter, it was “Buffy the vampire slayer”,
And for the New York business columnist, transplanted from Chicago, it was “Chicago Cubs Spring training”.

Go ahead, click on any of the links above and see for yourself. Getting information that we are passionate about or need right now is easier then ever without having to wade through the other stuff in broadcasts that we just don’t care about.

Podcasting today represents the early days of the new radio for the “now consumer” and will change the way we consume the information “we want”. Remember what it was like before the iPod changed the way we listen to music and TiVo changed the way we watch television. A recent article from “Parents get together via iPod ‘radio’” from Feb 14th, captured it all with the following quote:

“When my husband described podcasts to me, I immediately thought, ‘Well, that would be really good for moms because we can’t be in a certain place at a certain time to listen to a radio show — and even if we were, our kids would be constantly interrupting us,”

Gretchen Vogelzang, a co-host of the parenting podcast “Mommycast”.

Well put!